Request Google Review After Install

Installation Marked CompletePersonalized Review Request Sent

Automatically send Google review requests to customers after their solar panel installation is complete, capturing positive feedback at the moment of highest satisfaction to boost your online reputation and attract more solar leads.

Quick Answer

To automatically request Google reviews after solar installation, set up a trigger that activates when installation status changes to complete, then send personalized emails or SMS with direct Google review links within 24 hours. Include follow-up reminders after 3-5 days for non-responders to maximize review capture rates at peak customer satisfaction.

How This Automation Works

Installation Marked CompletePersonalized Review Request Sent

1

Monitor Installation Completion

The system continuously monitors your project management platform, CRM, or scheduling tool for solar installations marked as complete. When a project status changes to 'Complete', the trigger captures the customer's name, contact information, installation date, system details, and any relevant project notes to personalize the upcoming message.

2

Verify Customer Satisfaction

Before requesting a public review, the system checks if a satisfaction score exists in your records. If available and the score is below 8/10, the process routes to your customer success team for private follow-up. If the score is 8 or above, or no score exists, the process continues to the review request step. This filtering prevents negative reviews from dissatisfied customers.

3

Generate Personalized Review Request

The system creates a customized message using the captured customer data. The message includes the customer's name, installation date, installer team members, system specifications, and a direct link to your Google Business Profile review page. The tone matches your brand voice, and the message is optimized for the chosen channel (email or SMS) with appropriate length and formatting.

4

Send Review Request Message

The personalized review request is sent via email or SMS (based on your preference and available contact information) within 24-48 hours of installation completion. The message includes clear instructions, a direct review link, and estimated time commitment (30-60 seconds). The system logs the send time, channel used, and message content in your CRM for tracking purposes.

5

Schedule Follow-Up Reminder

A follow-up reminder is automatically scheduled for 3-5 days after the initial message. The system adds a calendar entry or task that will trigger the reminder only if no review has been detected. This ensures customers who needed more time get a gentle nudge without annoying those who already responded.

6

Check for Review Completion

Before sending the scheduled reminder, the system checks your Google Business Profile (via API or manual notification) to verify if the customer has left a review. If a review is detected, the reminder is cancelled and a thank-you message may be sent instead. If no review exists, the reminder proceeds to the next step.

7

Send Reminder to Non-Responders

For customers who haven't left a review, a brief reminder message is sent: 'Quick reminder - we'd love your feedback on your solar installation.' The reminder includes the same direct review link and keeps the ask simple. The system logs this second touchpoint and marks the customer as having received a complete review request sequence.

8

Log Results and Update CRM

All interactions are logged in your CRM with timestamps, message content, channel used, and outcomes (review left, reminder sent, no response). The customer record is tagged appropriately (e.g., 'Review Requested', 'Review Received', 'Non-Responder') for future reference. If a 5-star review is detected, an alert can be sent to your sales team for potential referral outreach or social media sharing.

Automation Complete

How It Works

Solar companies face a critical challenge: capturing customer satisfaction at the perfect moment. After a successful installation, homeowners are excited about their new solar panels, but this enthusiasm fades quickly. Manual review requests are often forgotten, delayed, or inconsistently sent, resulting in missed opportunities to build social proof. This automation solves that problem by triggering a personalized Google review request immediately after installation completion. The system monitors your installation schedule, identifies completed projects, and sends professionally crafted review requests via email or SMS within hours of project completion. Each message includes a direct link to your Google Business Profile, making it effortless for satisfied customers to leave 5-star reviews. The automation tracks response rates, sends gentle reminders to non-responders after 3-5 days, and logs all interactions in your CRM. By systematically capturing reviews at peak satisfaction moments, solar companies can increase their review volume by 300-400%, improve their average rating, and create a steady stream of social proof that converts more prospects. The system also filters out potentially negative feedback, directing dissatisfied customers to your support team before they post publicly, protecting your online reputation while addressing concerns promptly.

The Trigger

The automation activates when a solar installation project status changes to 'Complete' in your project management system, CRM, or scheduling tool. This can also be triggered by a manual button click, form submission from your installation crew, or scheduled date/time match. The trigger captures customer contact information, installation details, and project metadata to personalize the review request message.

The Action

The system sends a personalized email or SMS message to the customer with a direct link to leave a Google review. The message includes the customer's name, installation date, and specific details about their project. A follow-up reminder is automatically scheduled for 3-5 days later if no review is detected. All interactions are logged in your CRM with timestamps and response tracking.

Common Use Cases in Solar

  • Residential solar companies requesting reviews after rooftop installations to attract more homeowner leads through local search visibility
  • Commercial solar installers collecting project feedback from business clients to build credibility for larger enterprise opportunities
  • Solar brokers and consultants gathering reviews after successful system activations to differentiate from competitor firms
  • Solar maintenance companies requesting reviews after repair or cleaning services to showcase reliability and quality
  • Community solar programs collecting feedback from new subscribers to increase program awareness and enrollment rates
  • Solar financing companies gathering reviews about their loan or lease process to improve conversion for their lending products
  • Solar equipment suppliers requesting reviews from contractors after product deliveries to build distributor reputation
  • Solar inspection and consulting firms collecting feedback after assessment services to establish expertise and trustworthiness

Results You Can Expect

Capture Peak Satisfaction Moments

300-400% increase in review volume

Automated timing ensures review requests arrive within 24-48 hours of installation completion, when customer excitement and satisfaction are highest. This strategic timing yields response rates of 25-40% compared to 5-10% for delayed or manual requests, resulting in 3-4x more reviews for your solar company.

Eliminate Manual Follow-Up Tasks

8 hours saved weekly

Remove the burden of manually tracking completed installations, crafting individual review requests, and remembering to send follow-ups. The system handles all communication automatically, freeing your team to focus on installations, sales, and customer service rather than administrative review collection tasks.

Improve Search Visibility and Rankings

40% more website traffic

Higher review volume and improved ratings boost your Google Business Profile ranking in local search results. Solar companies with 50+ recent reviews appear 3x more often in map pack results, driving significantly more organic traffic from homeowners researching solar options in your service area.

Increase Lead Conversion Rates

25% higher close rates

Prospects researching solar companies heavily rely on reviews during their decision process. Companies with 4.5+ star ratings and substantial review volume convert 25-35% more leads than competitors with fewer reviews. Consistent positive feedback builds trust and reduces sales cycle friction for your team.

Protect Online Reputation Proactively

90% fewer negative reviews

Built-in satisfaction filtering identifies unhappy customers before they leave public reviews, routing them to your support team for private resolution. This approach prevents reputation damage while demonstrating commitment to customer satisfaction, maintaining your high rating even when occasional issues arise.

Scale Review Collection Effortlessly

Handles unlimited installations

Whether you complete 10 or 100 installations monthly, the system scales automatically without additional effort. As your solar business grows, review collection keeps pace without hiring additional staff or overwhelming your team with manual tasks, ensuring consistent reputation building regardless of company size.

Frequently Asked Questions About This Automation

The optimal time is within 24-48 hours after installation completion, when customer satisfaction is highest. Customers are excited about their new solar system and the installation experience is fresh in their minds. This timing typically yields 3-4x higher response rates compared to requests sent weeks later. Include a follow-up reminder 3-5 days after the initial request to capture additional reviews from customers who needed more time.

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Time Saved
8 hours per week
ROI Impact
300% more reviews

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