How Elite Electric Reduced Dispatch Time from 45 Minutes to 5 Minutes
Elite Electric, a mid-sized electrical contracting company serving the greater Phoenix area, was struggling with a critical bottleneck that was costing them customers and revenue. Every time an emergency call came in, their dispatch team spent an average of 45 minutes coordinating technicians, checking availability, and manually routing jobs. In an industry where response time can make or break customer relationships, this delay was unsustainable and putting them at a competitive disadvantage against faster-moving competitors.
After implementing Fieldproxy's AI-powered field service management software, Elite Electric reduced their dispatch time from 45 minutes to just 5 minutes—a 90% improvement that transformed their operations. This case study explores how they achieved this remarkable turnaround and the business impact it created. Their story demonstrates how the right electrical contractor software can revolutionize dispatch operations and customer satisfaction.
The Dispatch Bottleneck: Elite Electric's Critical Challenge
Before Fieldproxy, Elite Electric operated with a dispatch system that relied heavily on manual processes and outdated technology. Their dispatch coordinator would receive service calls via phone, manually check a whiteboard showing technician locations, call individual technicians to confirm availability, and then coordinate the job assignment. This labor-intensive process consumed valuable time and created frustration for both customers and field technicians who were waiting for their next assignments.
The company's operations manager, Sarah Chen, recalls the daily struggles: "We were losing emergency service calls because customers couldn't wait 45 minutes just to find out when we could arrive. By the time we called them back with a technician assignment, they had already booked with a competitor." This inefficiency was particularly painful during peak seasons when every minute counted and customer expectations for rapid response were at their highest.
- 45-minute average dispatch time causing customer frustration and lost jobs
- No real-time visibility into technician locations and availability
- Manual coordination requiring constant phone calls and whiteboard updates
- Inability to optimize routing leading to excessive drive time
- Dispatcher burnout from repetitive, high-pressure decision-making
- Limited capacity to handle multiple simultaneous emergency calls
The Search for an Electrical Dispatch Solution
Elite Electric evaluated several field service management platforms, but most required lengthy implementation periods or charged per-user fees that would become prohibitively expensive for their growing team. They needed a solution that could be deployed quickly without disrupting ongoing operations. Similar to the experience described in our 24-hour HVAC software deployment case study, Elite Electric couldn't afford weeks of downtime during their busy season.
What set Fieldproxy apart was the combination of rapid deployment, unlimited user access, and AI-powered dispatch automation. The company's CEO, Michael Torres, explains: "We were impressed that Fieldproxy could be fully operational within 24 hours and wouldn't penalize us for adding more technicians to the platform. The AI dispatch feature was the game-changer we needed to eliminate our bottleneck." The transparent pricing model meant they could scale without worrying about escalating software costs.
The 24-Hour Implementation That Changed Everything
Elite Electric began their Fieldproxy implementation on a Friday afternoon, and by Saturday morning, their entire team was operational on the new platform. The implementation team migrated existing customer data, configured custom workflows for different service types, and trained both dispatch staff and field technicians on the mobile app. This rapid deployment meant zero disruption to customer service and no lost revenue during the transition period.
The onboarding process included setting up automated dispatch rules based on technician skills, location, and availability. Fieldproxy's AI engine learned from Elite Electric's historical job data to optimize routing and assignment logic. Within hours, the system was making intelligent dispatch recommendations that would have taken their human dispatcher 45 minutes to calculate manually. The transformation was immediate and measurable from day one of operation.
How AI-Powered Dispatch Reduced Time from 45 to 5 Minutes
The magic happened through Fieldproxy's intelligent automation that eliminated manual steps in the dispatch process. When a service call comes in, the AI instantly analyzes technician locations via GPS, checks real-time availability, matches required skills to the job type, and calculates optimal routing considering traffic patterns. What previously required dozens of phone calls and whiteboard consultations now happens automatically in seconds, presenting the dispatcher with the best assignment option.
The dispatcher simply reviews the AI recommendation, confirms the assignment with one click, and the technician receives instant notification on their mobile device with job details and optimized navigation. The customer receives an automated text with the technician's name, photo, and estimated arrival time. This streamlined workflow reduced dispatch time from 45 minutes to just 5 minutes—a transformation that immediately improved customer satisfaction and operational capacity.
- Real-time GPS tracking showing exact technician locations on a live map
- AI-powered matching algorithm considering skills, proximity, and availability
- Automated routing optimization factoring in traffic and job priorities
- One-click dispatch replacing multiple phone calls and manual coordination
- Instant mobile notifications eliminating phone tag with technicians
- Automated customer communication with ETA updates
The Business Impact: Beyond Faster Dispatch
The 90% reduction in dispatch time created ripple effects throughout Elite Electric's business. Customer satisfaction scores increased by 47% within the first quarter as clients appreciated the faster response times and proactive communication. The company was able to handle 60% more service calls with the same dispatch staff, effectively increasing capacity without adding overhead. Similar to the growth described in our plumbing company case study, operational efficiency translated directly to revenue growth.
Field technicians reported higher job satisfaction because they spent less time idle waiting for assignments and more time completing profitable work. The optimized routing reduced average drive time by 23%, saving on fuel costs and allowing technicians to complete more jobs per day. Dispatcher stress levels decreased dramatically as the AI handled the complex calculations and they could focus on customer service and exception handling rather than constant coordination.
Scaling Operations with Unlimited User Access
One of Elite Electric's initial concerns was how software costs would scale as they grew their technician team. With traditional per-user pricing models, adding technicians would mean increasing software expenses, creating a disincentive to growth. Fieldproxy's unlimited user model eliminated this concern entirely, allowing Elite Electric to add 12 new technicians in their first year without any increase in software costs.
This pricing structure enabled aggressive expansion into new service areas without worrying about software budget constraints. The company could onboard seasonal workers during peak periods and give office staff access to the system for customer service purposes—all without additional licensing fees. This flexibility proved crucial for their growth strategy and competitive positioning in the electrical services market.
Custom Workflows for Different Service Types
Elite Electric handles diverse service types—from emergency repairs to planned installations and preventive maintenance—each requiring different dispatch logic and workflows. Fieldproxy's customizable workflow engine allowed them to create specific dispatch rules for each service category. Emergency calls automatically prioritize the nearest available technician regardless of scheduled work, while planned installations follow a different assignment logic based on specialized skills and project requirements.
The system also accommodates their commercial and residential service divisions with tailored workflows. Commercial jobs requiring specific certifications automatically filter to qualified technicians, while residential emergency calls prioritize speed and proximity. This level of customization, similar to the automation described in our business process automation guide, ensures optimal resource allocation across all service types without manual intervention.
Real-Time Visibility and Data-Driven Decision Making
Beyond dispatch efficiency, Fieldproxy provided Elite Electric with unprecedented visibility into their operations. Management can now view real-time dashboards showing technician locations, job status, completion rates, and customer feedback. This transparency enables proactive management and quick response to emerging issues. When a technician encounters an unexpected delay, the system automatically alerts dispatch to reassign subsequent jobs, maintaining schedule integrity across the entire operation.
The analytics capabilities transformed how Elite Electric makes business decisions. Historical dispatch data reveals patterns in service demand by geography and time, informing strategic decisions about where to position technicians and when to schedule preventive maintenance. Performance metrics by technician help identify training opportunities and recognize top performers. This data-driven approach replaced gut-feel decision making with objective insights backed by comprehensive operational data.
- Peak demand hours identified for optimal technician scheduling
- Geographic service hotspots revealing expansion opportunities
- Technician productivity metrics enabling performance coaching
- Customer satisfaction trends by service type and technician
- Average job duration by service category for accurate quoting
- Equipment and parts usage patterns optimizing inventory management
The Competitive Advantage of Lightning-Fast Dispatch
In the competitive electrical services market, response time has become a key differentiator. Elite Electric now promotes their rapid response capability in marketing materials and has seen a significant increase in emergency service calls as word spreads about their reliability. Customers who previously called multiple contractors now call Elite Electric first, knowing they'll get a quick response and accurate arrival time. This competitive advantage has directly translated to market share gains in their service area.
The company has also improved their commercial contract win rate by demonstrating superior operational capabilities during the proposal process. Facility managers appreciate the transparency of real-time tracking and automated communication, which reduces their own administrative burden. Elite Electric's ability to respond faster and more reliably than competitors has become a compelling value proposition that justifies premium pricing and builds long-term customer loyalty.
Elite Electric's journey from 45-minute dispatch times to 5 minutes demonstrates the transformative power of modern field service management technology. By eliminating manual coordination bottlenecks with AI-powered automation, they not only improved operational efficiency but also enhanced customer satisfaction, increased revenue capacity, and gained competitive advantage. For electrical contractors struggling with dispatch inefficiencies, Fieldproxy offers a proven solution that delivers immediate results and scales seamlessly as your business grows. The combination of rapid deployment, unlimited user access, and intelligent automation makes it the ideal platform for electrical service businesses ready to modernize their operations and compete effectively in today's fast-paced market.