Automated Review Requests for Roofing Companies
How Leading Roofing Companies Generate 10x More Reviews While Their Crews Focus on Installing
Step-by-Step Workflow
Automated Review Requests for Roofing Companies
Job Completion Trigger
System detects when roofing job status changes to 'Completed' in FSM software and captures customer email, phone, project type, crew lead name, and completion photos automatically.
Satisfaction Gate Check
Automated internal survey sent via SMS within 2 hours asking customer to rate experience 1-10. Score of 9-10 proceeds to public review request; 7-8 receives feedback form; below 7 alerts manager for immediate intervention.
Personalized Review Request
For promoters (9-10 scores), send personalized SMS and email 24 hours post-completion including crew lead name, specific roof details, before/after photos, and direct links to Google, Facebook, and industry-specific platforms.
Multi-Channel Follow-Up Sequence
Automated follow-up on day 3 via alternate channel (if first was SMS, send email). Second follow-up on day 7 with simplified one-click review option. Sequence stops immediately when customer submits review.
Review Monitoring & Response
System monitors connected platforms for new reviews, sends instant Slack/email notifications to management, and provides AI-generated response templates based on review sentiment and content for quick manager approval.
Negative Feedback Routing
Detractors (scores below 7) receive private feedback form asking specific concerns. Manager receives immediate alert with customer details, job history, and recommended response scripts to resolve issues before they become public.
Analytics & Optimization Dashboard
Automated weekly reports showing review request delivery rates, response rates by channel, average star ratings, crew performance rankings, and ROI metrics for continuous optimization of messaging and timing.
About This Blueprint
Roofing companies lose hundreds of potential reviews annually because technicians forget to ask or customers delay responding. This automated review workflow triggers immediately after job completion, sending personalized SMS and email requests when customer satisfaction is highest. The system intelligently segments customers based on job satisfaction scores, only requesting public reviews from promoters while routing detractors to private feedback channels. Integration with your field service management platform ensures review requests include project-specific details like roof type, square footage completed, and crew lead names—creating authentic, detailed testimonials that convert prospects. The automation handles follow-up sequences, monitors response rates, and alerts managers to negative feedback before it reaches public platforms. Roofing contractors implementing this blueprint see review volume increase 300-500% within 90 days while reducing reputation management time by 15 hours monthly.
Key Metrics
Expected Outcomes
Review Volume Surge
Systematic timing and multi-channel approach generates 4x more reviews than manual requests, with most customers responding within 48 hours when satisfaction peaks.
Higher Quality Testimonials
Personalized requests including project specifics prompt customers to write comprehensive reviews mentioning crew names, roof types, and specific service elements that convert prospects.
Reputation Risk Mitigation
Satisfaction gate prevents unhappy customers from reaching public platforms, routing them to private feedback channels where issues can be resolved before damage occurs.
Zero Manual Labor
Complete automation from trigger to follow-up eliminates admin tasks, allowing office staff to focus on scheduling and sales while reviews accumulate automatically.
Crew Performance Insights
Automated analytics reveal which crews generate highest satisfaction scores and best reviews, enabling data-driven decisions for training, scheduling, and customer assignments.
Multi-Platform Presence
Single workflow distributes review requests across Google, Facebook, Yelp, HomeAdvisor, and Angi simultaneously, building omnipresent reputation without platform-specific campaigns.
Frequently Asked Questions About This Blueprint
Personalization tokens including customer name, crew lead name, specific roof type, project photos, and completion details make automated messages feel individually crafted. Response rates for personalized automated requests (38-45%) actually exceed generic manual asks (15-22%) because timing and context are optimized.
Implement Automated Review Requests for Roofing Companies in Your Organization
Stop struggling with inefficient workflows. Fieldproxy makes it easy to implement proven blueprints from top Roofing companies. Our platform comes pre-configured with this workflow - just customize it to match your specific needs with our AI builder.
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