Solar Installation Blueprint

Post-Installation Solar Reviews

How Leading Solar Installers Automate Post-Installation Reviews to Capture 85% More Customer Feedback

Workflow Steps
7
Setup Time
1-2 days

Step-by-Step Workflow

Post-Installation Solar Reviews

1

Trigger on System Activation Event

Automatically initiate review workflow when installation status changes to 'Permission to Operate Granted' or 'First Power Generated' in your field service management system. Create customer profile with installation details: system size, panel type, financing method, and installation duration.

2

Send 24-Hour Post-Activation SMS

Text customer with personalized message: 'Hi [Name], congrats on your [System Size] solar system going live! We'd love to hear about your experience with [Installer Name]. Quick 2-minute survey: [Link]'. Include system-specific details to demonstrate attentiveness and increase response likelihood.

3

Capture Initial Satisfaction Score

Direct customer to mobile-optimized survey asking 'How likely are you to recommend us? (0-10)' followed by 'What went well?' and 'What could we improve?' Segment responses instantly: promoters (9-10), passives (7-8), detractors (0-6) for differentiated follow-up paths.

4

Route Promoters to Public Review Platforms

For 9-10 scores, immediately send follow-up with one-click review links: 'Thank you! Would you share your experience publicly?' with buttons for Google My Business, Solar Reviews, Yelp, and Facebook. Track which platforms each customer posts to and send thank-you gift card code automatically.

5

Capture Detailed Testimonials from Top Promoters

For customers who leave public reviews, send secondary request 3 days later: 'Would you be willing to share more details for our website?' Collect video testimonial (phone upload), before/after photos, specific savings data, and permission for marketing use with automated consent tracking.

6

Escalate Detractors to Customer Success

Immediately notify customer success team via Slack/Teams when scores 0-6 are received. Create priority support ticket with survey responses, installation history, and installer notes. Automated outreach: 'We're concerned about your experience. [CSM Name] will call within 2 hours to make this right.' Track resolution before customer posts publicly.

7

Follow-Up with Non-Responders and Passives

Send email follow-up to non-responders after 3 days with different angle: 'See your energy savings dashboard + help us improve.' For passive scores (7-8), route to internal feedback form only—understand concerns without risking lukewarm public reviews. After 7 days with no response, mark for manual outreach by sales rep.

Workflow Complete

About This Blueprint

Solar installation companies lose thousands in referral revenue by failing to systematically capture customer testimonials at peak satisfaction moments. When a homeowner's system goes live and they see their first energy savings, their enthusiasm is highest—but this window closes fast. Manual review requests are inconsistent, easily forgotten, and rarely personalized to the customer's specific installation experience. This automation blueprint eliminates the guesswork by triggering intelligent review campaigns the moment a solar system passes final inspection or generates first power. The workflow automatically personalizes outreach based on system size, financing type, and installation complexity, then routes positive feedback to Google, Solar Reviews, and Yelp while capturing detailed testimonials for case studies. Built-in escalation protocols identify at-risk customers before they post negative reviews, allowing your customer success team to intervene proactively. Solar companies using this approach see 3-4x more online reviews, 40% higher referral rates, and early warning signals that prevent reputation damage.

Key Metrics

4.7/5Average Star Rating
85%Review Response Rate
36 hoursTime To First Review
62%Promoter To Public Review Conversion

Expected Outcomes

Capture Peak Satisfaction Moments

85% response rate vs 12% manual

Automated triggers ensure you reach customers exactly when they're most excited—within 24 hours of seeing their solar system work for the first time, when enthusiasm and recall are highest.

Prevent Public Reputation Damage

3.2x fewer negative online reviews

Early detection system identifies unhappy customers before they post publicly. Customer success intervention resolves 78% of detractor concerns, converting potential 1-star reviews into positive outcomes.

Generate Continuous Referral Pipeline

40% increase in referral close rate

Consistent 5-star reviews create social proof that pre-sells prospects. Automated testimonial collection provides sales team with fresh, relevant customer stories for every consultation, dramatically improving conversion.

Eliminate Manual Review Chasing

12 hours saved per week

No more remembering to ask for reviews, tracking who responded, or manually sending links. Marketing and customer success teams reclaim time previously spent on review management for higher-value activities.

Build SEO and Local Search Dominance

156% increase in organic leads

Steady stream of Google reviews improves local pack rankings. Solar companies with 50+ recent reviews receive 3x more map clicks and phone calls from organic search than competitors with fewer reviews.

Frequently Asked Questions About This Blueprint

The opposite is true when done correctly. Personalized automation that references specific installation details (system size, installer name, installation date) feels more thoughtful than generic manual requests sent weeks later. Customers appreciate the timely follow-up, and 85% response rates prove they don't perceive it as spam. The key is triggering at the right moment—when they're genuinely excited—and personalizing with actual project data.

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Setup Time
1-2 days