Fieldproxy vs GeoOp: a field service management comparison
GeoOp is built for 1-20 person trade and service businesses in australia, new zealand, and the uk — now forced to migrate off the platform. Fieldproxy is the AI-native FSM that builds itself around your operation — describe a change in plain English and our platform implements it. Think Lovable, but for field service.
Fieldproxy vs GeoOp at a glance
Where the two platforms differ on the decisions that actually move ROI.
| Fieldproxy | GeoOp | |
|---|---|---|
| Pricing | Transparent, no setup fees | No longer sold — new signups closed after The Access Group acquired GeoOp in Feb 2025 + N/A (platform being sunset) setup |
| Implementation | 1-3 weeks | N/A — existing users are being migrated off |
| AI Agents | Voice + chat for dispatch, quoting, comms | No |
| AI-driven customization | Describe a change in plain English → built live | No — requires PS hours or admin clicks |
| Multi-vertical support | Any service business | Served most trades (platform now discontinued) |
| Custom mobile apps | Per role and per industry | Standard mobile app |
| Contract terms | Monthly or annual | Discontinued; users directed to Tradify as the official replacement |
Where GeoOp struggles
Honest gaps we hear about from teams currently using GeoOp.
Discontinued — The Access Group acquired GeoOp in…
Discontinued — The Access Group acquired GeoOp in Feb 2025, closed new signups, and is sunsetting the platform
Users are being funneled into Tradify, and the…
Users are being funneled into Tradify, and the migration is not like-for-like — many report more admin, manual re-entry of job data, and lost workflows
No future: no new features, shrinking support, and…
No future: no new features, shrinking support, and a hard deadline on your data
What Fieldproxy does instead
How each gap is addressed natively in the Fieldproxy platform.
AI Agents — voice and chat agents for…
AI Agents — voice and chat agents for dispatch, quoting, and customer comms that GeoOp never had and Tradify doesn't offer
AI-driven customization — describe a workflow change in…
AI-driven customization — describe a workflow change in plain English and the platform builds it (Lovable for FSM), so your GeoOp workflows are rebuilt as-is instead of squeezed into someone else's template
Free, assisted migration of your GeoOp data —…
Free, assisted migration of your GeoOp data — clients, jobs, quotes, and invoices imported for you, with the same Xero/QuickBooks integrations you rely on
GeoOp pricing vs Fieldproxy pricing
No surprise add-ons, no $5K+ implementation fees, no annual commitment to try.
GeoOp
The discontinued AU/NZ tradie job-management platform
- Pricing
- No longer sold — new signups closed after The Access Group acquired GeoOp in Feb 2025
- Setup
- N/A (platform being sunset)
- Implementation
- N/A — existing users are being migrated off
- Contract
- Discontinued; users directed to Tradify as the official replacement
When to choose which
Fieldproxy isn't the right fit for everyone. Here's the honest take.
When GeoOp is the right choice
- Was genuinely simple — job scheduling, quoting, and invoicing without enterprise bloat
- Strong Xero/MYOB/QuickBooks accounting integrations
- Loyal AU/NZ tradie base, many on it for 10+ years
When Fieldproxy is the right choice
- AI Agents — voice and chat agents for dispatch, quoting, and customer comms that GeoOp never had and Tradify doesn't offer
- AI-driven customization — describe a workflow change in plain English and the platform builds it (Lovable for FSM), so your GeoOp workflows are rebuilt as-is instead of squeezed into someone else's template
- Free, assisted migration of your GeoOp data — clients, jobs, quotes, and invoices imported for you, with the same Xero/QuickBooks integrations you rely on
- You need to scale beyond Plumbing / Electrical into adjacent verticals without re-platforming
- You want transparent pricing without surprise implementation or customization fees
Switching from GeoOp to Fieldproxy
A guided three-step migration designed to minimise risk and downtime.
Free migration consultation
We map your existing GeoOp workflows to Fieldproxy and flag anything we'd recommend redesigning instead of porting like-for-like.
Data migration assistance
We help export and import your customer, job, and asset data from GeoOp — no spreadsheets or copy-paste required.
Parallel run period
Run both platforms in parallel for 2 weeks before fully cutting over, so your team gains confidence with no service interruption.
Frequently asked questions
About Fieldproxy as a GeoOp alternative.
Is Fieldproxy a good GeoOp alternative?
How does Fieldproxy pricing compare to GeoOp?
How long does it take to switch from GeoOp to Fieldproxy?
Does Fieldproxy work for Plumbing?
Can Fieldproxy replace GeoOp for AI features?
How quickly can I customize Fieldproxy compared to GeoOp?
What customer support does Fieldproxy offer compared to GeoOp?
Related guides
How teams switching from GeoOp approach the transition, plus deeper dives on AI-native field service.
AI Agents in Plumbing: Work Order Management for Enhanced Compliance and Efficiency
Discover how AI agents are transforming plumbing work order management by enhancing compliance and efficiency in operations.
AI Agents for Plumbing Work Order Management: Streamlining Technician Productivity Enhancement
Discover how AI agents can revolutionize plumbing work order management, enhancing technician productivity and efficiency. Learn about real-world applications, ROI, and implementation strategies.
AI Agents for Plumbing: Optimizing Parts Inventory Management for Enhanced Efficiency
Discover how AI agents are transforming parts inventory management in plumbing, enhancing efficiency, and reducing operational costs.
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