Fieldproxy vs the alternatives

Fieldproxy vs GeoOp: a field service management comparison

GeoOp is built for 1-20 person trade and service businesses in australia, new zealand, and the uk — now forced to migrate off the platform. Fieldproxy is the AI-native FSM that builds itself around your operation — describe a change in plain English and our platform implements it. Think Lovable, but for field service.

AI Agents for dispatch + customer commsAI-driven customization for everything else

Fieldproxy vs GeoOp at a glance

Where the two platforms differ on the decisions that actually move ROI.

Pricing
Fieldproxy
Transparent, no setup fees
GeoOp
No longer sold — new signups closed after The Access Group acquired GeoOp in Feb 2025 + N/A (platform being sunset) setup
Implementation
Fieldproxy
1-3 weeks
GeoOp
N/A — existing users are being migrated off
AI Agents
Fieldproxy
Voice + chat for dispatch, quoting, comms
GeoOp
No
AI-driven customization
Fieldproxy
Describe a change in plain English → built live
GeoOp
No — requires PS hours or admin clicks
Multi-vertical support
Fieldproxy
Any service business
GeoOp
Served most trades (platform now discontinued)
Custom mobile apps
Fieldproxy
Per role and per industry
GeoOp
Standard mobile app
Contract terms
Fieldproxy
Monthly or annual
GeoOp
Discontinued; users directed to Tradify as the official replacement

Where GeoOp struggles

Honest gaps we hear about from teams currently using GeoOp.

Discontinued — The Access Group acquired GeoOp in…

Discontinued — The Access Group acquired GeoOp in Feb 2025, closed new signups, and is sunsetting the platform

Users are being funneled into Tradify, and the…

Users are being funneled into Tradify, and the migration is not like-for-like — many report more admin, manual re-entry of job data, and lost workflows

No future: no new features, shrinking support, and…

No future: no new features, shrinking support, and a hard deadline on your data

What Fieldproxy does instead

How each gap is addressed natively in the Fieldproxy platform.

AI Agents — voice and chat agents for…

AI Agents — voice and chat agents for dispatch, quoting, and customer comms that GeoOp never had and Tradify doesn't offer

AI-driven customization — describe a workflow change in…

AI-driven customization — describe a workflow change in plain English and the platform builds it (Lovable for FSM), so your GeoOp workflows are rebuilt as-is instead of squeezed into someone else's template

Free, assisted migration of your GeoOp data —…

Free, assisted migration of your GeoOp data — clients, jobs, quotes, and invoices imported for you, with the same Xero/QuickBooks integrations you rely on

GeoOp pricing vs Fieldproxy pricing

No surprise add-ons, no $5K+ implementation fees, no annual commitment to try.

GeoOp

The discontinued AU/NZ tradie job-management platform

Pricing
No longer sold — new signups closed after The Access Group acquired GeoOp in Feb 2025
Setup
N/A (platform being sunset)
Implementation
N/A — existing users are being migrated off
Contract
Discontinued; users directed to Tradify as the official replacement
Recommended

Fieldproxy

AI-native FSM with custom workflows

Pricing
Custom pricing tailored to your operation
Setup
$0
Implementation
1-3 weeks
Contract
Monthly or annual

When to choose which

Fieldproxy isn't the right fit for everyone. Here's the honest take.

When GeoOp is the right choice

  • Was genuinely simple — job scheduling, quoting, and invoicing without enterprise bloat
  • Strong Xero/MYOB/QuickBooks accounting integrations
  • Loyal AU/NZ tradie base, many on it for 10+ years

When Fieldproxy is the right choice

  • AI Agents — voice and chat agents for dispatch, quoting, and customer comms that GeoOp never had and Tradify doesn't offer
  • AI-driven customization — describe a workflow change in plain English and the platform builds it (Lovable for FSM), so your GeoOp workflows are rebuilt as-is instead of squeezed into someone else's template
  • Free, assisted migration of your GeoOp data — clients, jobs, quotes, and invoices imported for you, with the same Xero/QuickBooks integrations you rely on
  • You need to scale beyond Plumbing / Electrical into adjacent verticals without re-platforming
  • You want transparent pricing without surprise implementation or customization fees

Switching from GeoOp to Fieldproxy

A guided three-step migration designed to minimise risk and downtime.

1

Free migration consultation

We map your existing GeoOp workflows to Fieldproxy and flag anything we'd recommend redesigning instead of porting like-for-like.

2

Data migration assistance

We help export and import your customer, job, and asset data from GeoOp — no spreadsheets or copy-paste required.

3

Parallel run period

Run both platforms in parallel for 2 weeks before fully cutting over, so your team gains confidence with no service interruption.

Frequently asked questions

About Fieldproxy as a GeoOp alternative.

Is Fieldproxy a good GeoOp alternative?
Yes, particularly if you need AI Agents — voice and chat agents for dispatch, quoting, and customer comms that GeoOp never had and Tradify doesn't offer. Fieldproxy serves Plumbing, Electrical, HVAC, Cleaning, Security & AV, Multi-trade and any other service vertical with custom workflows, AI dispatching, and transparent pricing.
How does Fieldproxy pricing compare to GeoOp?
GeoOp pricing starts at No longer sold — new signups closed after The Access Group acquired GeoOp in Feb 2025 with N/A (platform being sunset) in setup fees. Fieldproxy uses transparent pricing tailored to your operation with no setup fees and a faster time-to-live (N/A — existing users are being migrated off → 1-3 weeks with Fieldproxy).
How long does it take to switch from GeoOp to Fieldproxy?
Most teams switch from GeoOp to Fieldproxy in 2-4 weeks. We provide free migration consultation, data export assistance, and a parallel-run period to minimise disruption.
Does Fieldproxy work for Plumbing?
Yes. Fieldproxy is used by Plumbing businesses ranging from 5 to 500+ technicians. Unlike GeoOp, the platform isn't locked into one vertical — it adapts to your specific Plumbing operation.
Can Fieldproxy replace GeoOp for AI features?
Fieldproxy is AI-native in two specific ways GeoOp isn't. First, AI Agents handle dispatching, quote follow-up, customer comms, and route optimisation through voice or chat. Second, Fieldproxy uses AI-driven customization — operators describe a workflow change in plain English and the platform builds it live. It's the closest thing to Lovable, for FSM. GeoOp typically requires third-party AI add-ons for the first capability and has no equivalent of the second.
How quickly can I customize Fieldproxy compared to GeoOp?
Most workflow changes in Fieldproxy take minutes — describe what you want in plain English and the platform builds it. GeoOp typically requires either an admin's clicks across multiple config screens, or a paid professional-services engagement for anything non-trivial.
What customer support does Fieldproxy offer compared to GeoOp?
Fieldproxy provides hands-on customer success support during onboarding plus ongoing access to our customization team. No ticket queues, no implementation fee for changes.

Ready to see Fieldproxy in action?

Book a 20-minute demo. We'll show you what Fieldproxy looks like tailored to your operation — no generic product tour.