Tradify Alternative: For When You Pass 15 Staff
Tradify is not the problem. Outgrowing it is
Tradify costs 39 to 79 dollars per user per month, sets up self-serve in hours, and runs month to month or annually. Onboarding is simple, the mobile app is clean, and it is genuinely affordable for very small teams across New Zealand, Australia, the UK and the US. If you are three people it is close to ideal.
It is also explicitly built for very small trade businesses, and it starts to strain past about 15 employees. That is not a defect, it is a design target. The question is what you do when your headcount crosses it, because that is when the limits stop being theoretical.
What Tradify does well
Simple onboarding, a clean mobile app, and a price that works for very small teams. Those three things are why it wins in its segment, and none of them should be given up lightly.
The three limits you hit as you grow
Customization does not extend much beyond packaged fields, so a process that needs its own stages or checks has to bend. Reporting and dispatch logic are basic, which is fine for a handful of jobs a day and painful when you are balancing a board. And the platform strains past about 15 employees, so growth turns into a re-platforming project at exactly the moment you have least time for one.
What changes on the other side
Fieldproxy is an AI-first field service platform. The difference comes down to three things: AI agents that do the coordination work rather than just recording it, AI-driven customization so the software matches your process instead of the reverse, and the ability to change either yourself without paying for professional services.
AI agents for hands-free dispatch and customer comms
Fieldproxy ships voice and chat agents. You describe what needs to happen and the agent does it: build tomorrow's schedule across your technicians, reassign a sick tech's jobs and notify the affected customers, look up a part price and add it to a quote with your markup, work out which invoices are overdue and draft the chase-ups. You confirm, the agent does the clicking.
As you grow, dispatch stops being something one person holds in their head. Agents absorb that coordination load instead of adding another screen to check.
Customization past packaged fields
Instead of choosing from packaged fields and form types, you describe the workflow change you want in plain English and the platform builds it. Think of it as Lovable for field service management. The job stages you actually use, the fields your team fills in, the checks required before a job closes, the way your quotes are structured. Those get built to match how you already work.
This is the answer to the packaged-field ceiling: custom dispatch logic, custom fields and custom reporting are included rather than being a reason to change platform again.
Scale from 5 to 500 technicians without re-platforming
Fieldproxy is built to hold from a handful of technicians up to 500 on the same platform. The practical value is that crossing 15, 30 or 100 employees is not a migration event. You keep your data, your workflows and your team's habits.
Tradify vs Fieldproxy at a glance
| Tradify | Fieldproxy | |
|---|---|---|
| Price band | 39 to 79 per user per month | Per user, quoted |
| Setup | Self-serve, hours | Days, assisted |
| Designed for | 1 to 20 employees | 5 to 500 technicians |
| Behaviour past 15 staff | Strains | Scales without re-platforming |
| Customization | Packaged fields | Describe it in plain English |
| Dispatch logic | Basic | Custom |
| Reporting | Basic | Custom reporting included |
| AI voice and chat agents | No | Yes |
Stay on Tradify if this is you
Under about ten people, straightforward jobs, packaged fields cover your paperwork and basic reporting answers your questions. In that case Tradify is the cheaper and simpler answer and switching would be a step sideways. Start looking when headcount is heading past 15, when dispatch needs real logic rather than a list, or when you are exporting to a spreadsheet to get the report you need.