GeoOp Alternative: Where AU/NZ Tradies Go in 2026

GeoOp is being sunset, and that changes your decision

If you run a trade business in Australia, New Zealand or the UK, GeoOp was probably on your shortlist for a decade. That era is over. The Access Group acquired GeoOp in February 2025, closed new signups, and began sunsetting the platform. GeoNext, the next-generation app many GeoOp customers were moved onto, is being retired alongside it.

The practical consequence is not that GeoOp got worse. It is that it stopped having a future. No new features are coming, support keeps shrinking, and there is a deadline on getting your data out. That reframes the question completely: you are not comparing feature lists any more, you are choosing where a decade of job history, client records and hard-won workflows should land.

Why the official Tradify migration frustrates GeoOp users

The Access Group directs departing GeoOp and GeoNext customers to Tradify as the official replacement. On paper that is tidy. In practice the migration is not like-for-like, and the complaints are consistent: more admin than before, manual re-entry of job data, and workflows that simply do not exist on the other side.

Tradify is a capable product for its target: roughly 1 to 20 employee trade businesses across New Zealand, Australia, the UK and the US, priced around 39 to 79 dollars per user per month, self-serve in hours. If you are a two-person operation with straightforward jobs, it may well be enough. But it is built for very small trade businesses and starts to strain past about 15 employees, customization does not go much beyond packaged fields, and reporting and dispatch logic stay basic. Being funnelled into it because your previous vendor was acquired is not the same as choosing it.

What GeoOp got right, and what any replacement has to keep

It is worth being precise about why people stayed on GeoOp for ten years, because those are the things you cannot afford to lose. It was genuinely simple: job scheduling, quoting and invoicing without enterprise bloat. It integrated properly with the accounting tools AU and NZ trades actually use, Xero, MYOB and QuickBooks. And it earned a loyal base precisely by not demanding that you reshape your business around it.

So the bar for a replacement is not just feature parity. It has to stay out of your way, keep your accounting integrations intact, and not force you to abandon the way you already run jobs.

The three things Fieldproxy does that neither GeoOp nor Tradify offers

Fieldproxy is an AI-first field service platform, and the difference from both GeoOp and Tradify comes down to three things: AI agents that do the coordination work, AI-driven customization so the software matches your process instead of the reverse, and a migration that is done for you rather than handed to you as a spreadsheet exercise.

AI agents handle dispatch, quoting and customer comms

Fieldproxy ships voice and chat agents. You describe what needs to happen and the agent does it: build tomorrow's schedule across your technicians, reassign a sick tech's jobs and notify the affected customers, look up a part price and add it to a quote with your markup, chase the overdue invoices and draft the follow-ups. You confirm the actions, the agent does the clicking.

GeoOp never had this. Tradify does not offer it. For a small trade business this matters more than it does for an enterprise, because the person doing dispatch and quoting and chasing money is usually the same person, and it is usually the owner doing it at night.

AI-driven customization rebuilds your GeoOp workflows as they were

This is the part that directly answers the migration problem. Instead of mapping your process onto someone else's packaged fields, you describe the workflow change you want in plain English and the platform builds it. Think of it as Lovable for field service management.

Concretely: the job stages you used in GeoOp, the fields your team actually fills in, the checks you require before a job can be closed, the way your quotes are structured. Those get rebuilt as they were, rather than squeezed into a template that nearly fits. That is the difference between migrating and starting over.

Your data is migrated for you, with the integrations you already rely on

Fieldproxy runs a free, assisted migration off GeoOp and GeoNext. Clients, jobs, quotes and invoices are imported for you. The Xero and QuickBooks integrations you depend on carry over, so your accounting does not become a manual re-entry project at exactly the moment you are also learning new software.

GeoOp vs Tradify vs Fieldproxy at a glance

Which trades this fits

GeoOp served most trades, and the replacement should too. Fieldproxy is in use across plumbing, electrical, HVAC, cleaning, security and AV, and multi-trade operations. The relevant point for a departing GeoOp customer is that it is not locked to one vertical, so a business running two or three trades under one roof does not need two systems.

If you are still on GeoOp today, here is the honest sequence

First, get your data out while the window is open. That is true regardless of where you go, and it is the step people leave too late. Second, write down the workflows you rely on before you evaluate anything, because that list is what separates a real replacement from a near-miss. Third, insist that migration is done for you, not described to you.

If Tradify covers your workflows and you are a small team, it is a reasonable landing spot. If the migration is going to cost you workflows, reporting or the ability to grow past a handful of technicians, that is the moment to look at a platform that can be shaped to your process instead of the other way round.