BIC
From manual retail audits to AI-powered merchandising across 15 regions
The Manual Merchandising Challenge
BIC's field merchandising teams managed retail presence across 15 regions with paper checklists and phone calls. Each region had different retail formats - from hypermarkets to mom-and-pop stores - but everyone used the same generic process.
The Reality
- Excel sheets for tracking 3,000+ retail touchpoints across regions
- Same audit checklist for hypermarkets and small stores
- Manual photo verification taking 2-3 days for regional managers
- No visibility into actual shelf placement or competitor positioning
Why Generic FSM Tools Failed
They tried standard field service platforms, but retail merchandising isn't standard service work. Every store format needs different audit criteria, every product category has unique compliance rules, and seasonal campaigns change requirements monthly.
Configuration Nightmare
IT estimated 5 months to build custom forms for each store format, product category, and regional requirement. New campaign launches would need another 2-3 weeks of setup.
Static Workflows
Couldn't adapt to seasonal campaigns or new product launches without developer involvement. Regional differences required duplicate workflows that were impossible to maintain.
AI Configuration Made It Work
Fieldproxy's AI analyzed their existing audit reports and merchandising guidelines to automatically configure store-specific workflows in just 4 days.
Auto-Generated Store Format Workflows
AI created unique audit checklists for hypermarkets (50+ SKU visibility), supermarkets (competitor analysis), and small stores (basic compliance). Each format got its own flow automatically.
Smart Photo Verification
AI learned to verify shelf placement, identify competitor products, and flag compliance issues from photos - instantly alerting managers instead of waiting for manual review.
Campaign-Adaptive Workflows
When launching seasonal campaigns, AI automatically updated audit checklists and routing based on product briefs. Regional managers just reviewed - no IT tickets needed.
The Transformation
Before Fieldproxy
With Fieldproxy
Results
From 1,800 to 3,200+ monthly store visits with same team size
AI-configured all store formats vs 5 months of manual setup
Real-time photo verification caught issues immediately
The Impact
BIC transformed retail execution from reactive manual tracking to proactive AI-powered merchandising. Field teams now spend time optimizing shelf presence instead of filling forms, regional managers get instant alerts instead of reviewing photos for days, and new campaigns launch in hours instead of weeks. AI configured their base system perfectly for retail operations without replacing anything.